DIBASH SARKAR
Digital Marketing Manager, SEO & AI Automation Developer
dibash.work@gmail.com linkedin.com/in/dibash-sarkar
Siliguri - 734004 | Bengaluru Urban, Karnataka
+91 6290 260 913
Dibash Sarkar
Summary
Results-driven Digital Marketing, SEO & AI Automation Strategist with 7+ years of experience across Travel, Media, E-commerce, and News industries. Managed ₹15 Cr+ performance marketing budgets, generated 3,50,000+ leads, and ScaLed traffic to 11.5M+ monthly users. Specialized in AI Automation (n8n, APIs, CRM Integrations), Omnichannel CX Journeys (WhatsApp, Email, SMS, RCS), Technical SEO (AEO, GEO, Schema, Core Web Vitals), Landing Page CRO, Performance Marketing (Google/Meta/LinkedIn/DV360 Ads), Shopify/WordPress Development, GA4/GTM Analytics, and end-to-end growth systems.
Experience
SEO Manager & Digital Marketing Specialist
TripFactory | NexusDMC | GoFlySmart Holidays (ORN Vacations Pvt Ltd)
Nov 2023 - Present | Siliguri | On-Site
  • Developed high-performance landing pages powering ₹15 Cr+ ad campaigns with scalable lead generation and CRO systems.
  • Managed JioHotstar IPL campaign infrastructure for TripFactory with nationwide traffic acquisition and funnel optimization.
  • Achieved 8X ROAS and 25M+ reach through digital sports advertising ecosystems.
  • Built complete omnichannel automation systems integrating WhatsApp API, Email, SMS, RCS, CRM workflows, and lead Nurturing journeys using n8n.
  • Developed AI-powered SEO workflows using ChatGPT, Claude AI, automation systems, and data-driven optimization frameworks.
  • Managed Technical SEO, AEO, GEO, Schema optimization, crawl optimization, Core Web Vitals, and search visibility growth.
  • Created 1000+ HTML and AMP email campaigns for B2B and B2C automation workflows.
  • HandLed Google Ads, LinkedIn Ads, Meta Ads, DV360 audience systems, Retargeting flows, and GA4/GTM analytics architecture.
  • Ranked high-volume commercial keywords on Page 1, Top 3, and Top 5 positions, delivering high-quality leads.
  • Built and Optimized websites, automation dashboards, landing pages, blogs, support portals, microsites, and SEO-Focused web ecosystems from scratch.
  • Worked extensively on holidays.tripfactory.com, blogs.tripfactory.com, NexusDMC growth systems, GoFlySmartHolidays, and travel funnel architecture.
  • Implemented customer acquisition systems, lifecycle automation flows, lead Nurturing pipelines, remarketing audiences, and CRM-Integrated communication frameworks.
  • Created and Managed omnichannel CX journeys combining WhatsApp API, Email Marketing, SMS Automation, RCS systems, Retargeting campaigns, and analytics-driven workflows.
  • Built automation-driven marketing operations and internal productivity systems to streamline team workflows.
  • Collaborated with marketing, development, analytics, sales, and design teams to execute enterprise-scale digital marketing operations.
SEO Expert, Lead Content Strategist & Web Traffic Manager
Times Network | Times Now Express
Apr 2022 - Oct 2023 | Kolkata | Hybrid
  • ScaLed traffic from 800K monthly users to 11.5M+ across English multi-channel properties.
  • Led SEO strategy, keyword research, content optimization, and editorial growth systems.
  • Contributed as a founding member of the Gaming News vertical Focused on eSports and gaming culture.
  • Built search-intent-driven editorial frameworks and Google Web Stories growth systems.
  • Managed multiple SEO projects simultaneously while coordinating with editorial, development, content, analytics, and design teams.
  • Optimized trending news ecosystems through technical SEO, editorial SEO, structured content planning, and search-intent-based publishing systems.
  • Built scalable content growth strategies for education, gaming, and high-volume trending news categories.
  • Implemented technical SEO audits, competitor analysis, analytics tracking, and ranking optimization workflows.
SEO & Digital Marketing Executive
erwin by Quest Software
May 2021 - Mar 2022 | Kolkata | Hybrid
  • Executed SEO, paid advertising, and lead generation campaigns for multiple client accounts.
  • Built WordPress websites, Optimized client funnels, and improved local search visibility.
  • Worked on lead funneling, Nurturing systems, CRM integration, and marketing automation workflows for client acquisition and retention.
  • Designed conversion-Focused landing pages, paid campaign creatives, and local SEO systems improving client visibility and lead quality.
Digital Marketing Associate
HollyBolly Studios
Jan 2020 - Apr 2021 | Kolkata | On-Site
  • Managed SEO, PPC campaigns, content writing, and marketing operations for multiple industries.
  • HandLed digital promotions for entertainment, doctors, real estate, Astrologers, lawyers, and CRM businesses.
Key Projects & Systems

JioHotstar IPL Campaign Management

Managed TripFactory's IPL campaign infrastructure delivering 25M+ reach and 8X ROAS through large-scale traffic acquisition workflows and conversion-Focused travel funnels.

AI Automation & n8n Workflow Development

Built automation ecosystems using n8n, APIs, CRM Integrations, and omnichannel systems connecting WhatsApp, Email, SMS, RCS, and customer journey workflows.

Omnichannel CX Journey Flow Management

Designed end-to-end customer experiences across WhatsApp Business API, Email Marketing, SMS Automation, RCS, CRM & Retargeting Platforms with lead Nurturing systems.

AI-Powered SEO (AEO & GEO)

Implemented Answer Engine Optimization and Generative Engine Optimization systems using ChatGPT, Claude AI, Technical SEO audits, schema optimization, and search intent mapping.

Landing Page CRO & Performance Marketing

Developed high-performance landing pages for ₹15 Cr+ ad campaigns across Google Ads, Meta Ads, LinkedIn Ads & DV360 with conversion rate optimization.

Technical SEO & Web Development

Optimized Core Web Vitals, PageSpeed (85+ scores), schema markup, and Built Shopify/WordPress sites with UI/UX-Focused conversion experiences.

GA4, GTM & Analytics Systems

Implemented GA4, Google Tag Manager, audience Segmentation, funnel analytics, conversion tracking, and Retargeting systems across multiple platforms.

Automation-Driven Marketing Operations

Built internal productivity systems, lead funnel architecture, lifecycle automation flows, and CRM-Integrated communication frameworks for operational excellence.

Education

M.Sc. Biotechnology | CGPA: 7.72

Adamas University | 2018 - 2022 | Kolkata

B.Sc. Biotechnology | CGPA: 7.22

Adamas University | 2017 - 2020 | Kolkata

Class 12 Science | Percentage: 62.2%

DAV Public School | Siliguri

Class 10 CBSE | CGPA: 7.8

Techno India Group Public School | Siliguri

Core Competencies

AI Automation & n8n Workflows

Expert in building automation ecosystems using n8n, APIs, CRM Integrations, and omnichannel systems for marketing operations.

Omnichannel CX Journey Management

Designed end-to-end customer experiences across WhatsApp, Email, SMS, RCS, CRM & Retargeting Platforms with lead Nurturing.

AI-Powered SEO (AEO & GEO)

Specialized in Answer Engine Optimization, Generative Engine Optimization, Technical SEO, Schema Markup, and AI SEO workflows.

Landing Page CRO & Performance Marketing

Built high-performance landing pages for ₹15 Cr+ campaigns across Google Ads, Meta Ads, LinkedIn Ads & DV360 with conversion optimization.

Technical SEO & Web Development

Expert in Core Web Vitals, PageSpeed Optimization (85+), Schema Markup, Shopify Development, WordPress, UI/UX, and conversion-Focused web experiences.

GA4, GTM & Analytics Systems

Implemented GA4, Google Tag Manager, audience Segmentation, funnel analytics, conversion tracking, and Retargeting systems across platforms.

Automation-Driven Marketing Operations

Built internal productivity systems, lead funnel architecture, lifecycle automation flows, and CRM-Integrated communication frameworks.

Leadership & Team Management

Led SEO and marketing teams while mentoring in SEO, automation, analytics, AI workflows, and growth strategies across diverse teams.

Key Achievements

₹15 Cr+ Campaign Management

Managed high-scale advertising campaigns with conversion-Focused landing page systems and 8X ROAS.

25M+ JioHotstar IPL Reach

Managed IPL digital campaign infrastructure delivering nationwide audience acquisition and 8X ROAS.

350,000+ Leads Generated

Built scalable acquisition and Nurturing funnels across Travel, Media, E-commerce, and News industries.

1000+ AMP & HTML Emails

Developed interactive email campaigns for large-scale B2B and B2C automation workflows.

11.5M+ Monthly Traffic Scaled

ScaLed Times Network traffic from 800K to 11.5M+ users through SEO and editorial growth systems.

85+ PageSpeed Scores

Achieved mobile PageSpeed benchmarks across multiple high-traffic platforms and websites.

Page 1 Rankings Achieved

Ranked high-volume commercial keywords like "Sikkim Tour Package" on Page 1, Top 3, and Top 5 positions.

Tech Stack & Certifications
Certifications: Google Ads, Google Analytics & GA4, HubSpot, SEMrush SEO, Ahrefs SEO, Shopify Partner Development, AI SEO Workflows

AI Automation & Workflows: n8n, API Integrations, CRM Integrations, Omnichannel Systems, Automation-Driven Marketing Operations, Internal Productivity Systems

Omnichannel CX & Lead Funnels: WhatsApp Business API, Email Automation, SMS Automation, RCS, CX Journey Flows, Lead Funnel Architecture, Lead Nurturing Systems, Conversion Automation

AI-Powered SEO (AEO & GEO): Technical SEO, Schema Optimization, Search Intent Mapping, AI SEO Workflows (ChatGPT, Claude AI), SEMrush, Ahrefs, Screaming Frog, Surfer SEO, Google Search Console

Landing Pages & CRO: High-Performance Landing Page Development, Conversion Rate Optimization, PageSpeed Optimization (85+ scores), Core Web Vitals, UI/UX Design

Performance Marketing: Google Ads, Meta Ads, LinkedIn Ads, DV360, Campaign Management, Retargeting Systems, Audience Segmentation

Analytics & Tracking: GA4, GTM, Meta Pixel, Funnel Analytics, Conversion Tracking, Audience Tracking, Analytics Implementation

Web Development: Shopify Development, WordPress, HTML, CSS, JavaScript, UI/UX & Conversion-Focused Web Experiences, AWS, Google Cloud, DigitalOcean
Languages
English (Native)
Bengali (Native)
Hindi (Professional)
Internships & Volunteering
Tinder Campus Ambassador (Match Group)
Editor at Sky Watchers Association
Swachh Bharat Intern (Govt. of India)
Colours TV Pinkathon (Viacom18)
R&D Intern - Water Quality Analysis (Apex Industries)